Why do we need ‘Life’s an Itch’?

Itch is an under recognised symptom in psoriasis.1,2 Recent research supported by Celgene showed that people with psoriasis find itch much more bothersome than doctors believe it to be.1,2

The Psoriasis Association and Celgene wanted to understand more about itch in psoriasis and decided to work together to launch the ‘Life’s an Itch’ campaign. The campaign aims to further explore the varying perspectives on itch by asking healthcare professionals and people with psoriasis to complete a similar questionnaire about itch.

What else will ‘Life’s an Itch’ involve?

Beyond the questionnaire feedback, the campaign intends to bring to life the issue of itch!

The everyday impact of itch can be difficult to describe but through the itch word cloud we’ll be able to create a new itch vocabulary. This will inspire the development of a new conversation guide focused entirely on improving how you and your healthcare professional can talk about itch.

What would your itch look like? Like our launch image, produced by Graffiti Life, a number of artists will take the final word cloud and produce a visual representation of what itch looks like.

Stay tuned until autumn when we will be announcing the findings from the questionnaire, launching our itch conversation guide and revealing our new itch art work.

The ‘Life’s an Itch’ campaign is a collaboration between Celgene and the Psoriasis Association, fully funded by Celgene.

About psoriasis

For more information about psoriasis please talk to your doctor or visit https://www.psoriasis-association.org.uk/

About Celgene

Celgene is committed to improving the lives of patients worldwide. Underlying our commitment is a proven dedication to changing the course of human health through bold pursuits in science and transformational medicines. Our commitment to medical progress goes hand in hand with our promise to patients: all who can benefit from our discoveries should have the opportunity to do so. At Celgene, patients always come first.

For more information, please visit http://celgene.co.uk/

About the Psoriasis Association

The Psoriasis Association is the leading national charity and membership organisation for people affected by psoriasis including those living with psoriasis, families, carers and health professionals. The charity raise awareness of psoriasis and work with other key health officials and health professionals on strategic issues.3

For more information, please visit https://www.psoriasis-association.org.uk/

About the British Dermatological Nursing Group (BDNG)

The British Dermatological Nursing Group (BDNG) was established in 1989 to offer an independent speciality group of nurses and healthcare professionals with an interest in dermatology. The aims of the BDNG are to:

  • Promote the development of the highest standard of care for the patient receiving dermatological care;
  • Promote the development and recognition of the nurse's role in dermatology, for the benefit of the patient;
  • Promote and support education of nurses for their role in dermatology;
  • Promote and support research into all aspects of dermatology nursing and dermatological nursing care;
  • Provide a source of expertise for nurses facing clinical and managerial challenges in the field of dermatology nursing;
  • Provide a forum for the dissemination of developments and knowledge in the field of dermatology nursing.

For more information, please visit http://www.bdng.org.uk/


1 Lebwohl, M.G et al. Patient perspectives in the management of psoriasis: Results from the population-based multinational assessment of psoriasis  and psoriatic arthritis survey. J Am Acad Dermatol. 2014; 70(5): 871-81

2 Van de Kerkhof, P.C.M et al Physician perspectives in the management of psoriasis and psoriatic arthritis: results from the population-based Multi national Assessment of Psoriasis and Psoriatic Arthritis Survey. J Eur Acad Dermatol Venereol 2015; doi: 10.1111/jdv.13150

3 Psoriasis Association. (2015). About Us. Available: https://www.psoriasis-association.org.uk/pages/view/about-us Last accessed June 2015.