As part of the ‘Life’s an Itch’ campaign, psoriasis bloggers and people with psoriasis were asked to submit the words they use to describe ‘Itch’.

Over 1,600 words were submitted, generating a word cloud of the language most commonly associated with itch in psoriasis.

A number of artists, representing different genres, were then commissioned to create bespoke Itch Art inspired by the words of those with psoriasis. 

See here images of the Itch Art: